As an affiliate marketer, you need good instincts when it comes to selecting products to promote. The difficulty is not finding an affiliate program, as there are thousands out there. It's about finding products that sell well and generate commissions.
Some affiliate products sell better than others. Let me start by providing a list of products that are currently selling very well:
- The Lost Book of Remedies: A book describing natural remedies for various ailments.
- The Smoothie Diet: A weight loss program with smoothie recipes and a 21-day diet plan.
- The Ultimate Generator: A guide on how to build a device that generates free energy.
- The Nomad Power System: A guide to building a portable solar power system.
Do you notice something about the products from above, and if so, what is it? They:
- Solve a clear, specific problem
- Promise tangible, desirable benefits
- Easy-to-understand offer
- Perceived "hidden knowledge"
- DIY / Self-empowerment angle
- Appeal to desire and fear
- Price is what you would expect in the market
Most of these are digital guides or books, so they are inexpensive, easily accessible, and a low-risk purchase for buyers. I regularly explain the benefits of promoting digital products because that's how I mostly earn money through affiliate marketing. I have promoted software and information products for decades and would advise any affiliate to do the same because it produces results.
There are many other products that you can promote as an affiliate marketer. It's important to understand what makes a good product or offer for affiliate marketing.
The products on the list above are selling well, especially because:
They promises a huge benefit or value, which at first glance is much higher than the asking price.
What is curiosity?
A strong urge to know or learn something, or about a strange or fascinating object or fact, is called curiosity. It is often characterized by an intense desire to understand or learn about something.
Curiosity can help us to sell products better. Products build up tension, and to reduce this tension, you have to buy the product.
I've seen people selling curiosity and becoming rich from it. These individuals simply create content or offers that spark interest and intrigue, drawing people in and motivating them to take action, mostly, buying something.
Perceived value — the sales driver
Let's be honest: if this article weren't providing value, you wouldn't have read this far. You're still here, which tells me that you're gaining something from the insights I'm sharing, right?
That's called usefulness — or, in other words, providing real value to your audience.
Useful products sell. A product that isn't useful will never achieve lasting success. If people can benefit from a product, promoting it as an affiliate is a smart move — they get value for their money, and you earn a commission.
Everyone wins.
The situation is different for products that nobody seems to need. Let's take books as an example. The value of a book lies in the entire package: the text on the pages that readers enjoy or learn from, the quality of the paper, the smell of the book, and even the design of the cover.
If you sold a book with blank pages, it would be worthless. Even a beautifully designed cover wouldn't save it. So what should you do with it?
Digital products — made for the internet
I mostly work with Digistore24.com when selecting digital products to promote. They have more than a thousand products — some are top-notch, while others are less attractive — but many are strong sellers. Commission rates are generally around 50% or slightly lower.
The numerous advantages of selling digital goods make it particularly tempting for companies. Here are some of the benefits of selling digital goods:
- Minimal overhead costs: Compared to running a traditional department store, running a digital product store has significantly less overhead costs. There are no transportation costs or warehousing costs.
- High profit margins: Since there are no ongoing costs for the goods, you keep the majority of the sales proceeds.
- Easy distribution: Digital items do not need to be replaced, as they can be produced only once and sold regularly to many customers. For those looking for effective ways to market their expertise, they are therefore perfect.
- Global reach: You can reach a global audience if you run an online business. Social networks and online markets can help you reach a wider audience and build a customer base.
- The future of education is e-learning, with a projected market of 840 billion dollars by 2030.
- Complementary to tangible goods and services: More and more companies are introducing digital goods alongside tangible goods and services.
All these benefits make digital products very attractive and lucrative for both sellers and marketers.
Some types of digital products you can sell include e-books, music, digital art, software, online courses, and virtual items in video games. Just pick the option that best matches your niche and work towards it, not against it. Sell what people want to buy without having to convince them.
Make selling feel natural, not forced.
Since I offer and produce digital products myself, I know how lucrative they can be. If you have the chance to market a digital product with a fair commission, then you should take it!
Conclusion
Some products sell better than others. Experienced affiliate marketers know this and can judge whether a product is worth marketing or not after getting to know it.
Ask yourself if the product would interest potential buyers in your niche. Would you want to buy it? If so, why? Put yourself in the target group's shoes to better evaluate the product.
Find out how popular the product is. Look at how many reviews it has. Products with hundreds or thousands of reviews must be attractive. They are being sold, so if they offer an affiliate program, you can definitely earn commission promoting them.
Select products that offer the best value to buyers. With these types of products, you, as the affiliate marketer, will have the easiest time convincing buyers to take action. Prospective buyers see the products and their benefits and want to take advantage of them, so they buy them if the offer is right — and you earn commissions.